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July 12, 2021

Innovation Driven — How UPS is Living its Strategy

Like so many corporate leaders, Anne Price wanted more innovation, but wasn’t sure how to get it. As Director of Global Marketing Capabilities at UPS, Price wanted a way to help UPS marketers live up to their new corporate strategy: “Innovation driven.” Her solution came in the form of a training course, inspired by Shark Tank, called “Innovate Like an Entrepreneur.”
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