Need a better strategy for strategic planning?

F E B R U A R Y  N E W S   2 0 2 0

Hanson Dodge put their faith in FourSight to revamp their strategic planning strategy. The outcomes were transformative.

Need a better strategy for strategic planning? FourSight to the rescue

Share the article!

by Anna Lidstone

Ad agency president, Stacie Boney, knew she wanted to make a big improvement in her team’s approach to annual and quarterly strategic planning sessions.

Boney heads up Hanson Dodge, a full-service ad agency based in Milwaukee, Wisconsin, that serves clients like the Utah Office of Tourism, KEEN Utility and Stanley PMI.  The agency had been generating momentum, expanding business with current clients and earning new ones, and was poised for greater growth. Boney, however, knew there was room for improvement in their approach to strategic planning. “Our meetings were not ineffective, we would get to a plan, ultimately,” she said. “But they were static, we felt like we struggled to stay truly engaged and inspired, and I went looking for new outside help .”

Looking for a better way, she asked around to industry colleagues. Someone mentioned FourSight... Read the full article

C E R T I F I C A T I O N   I N

FourSight Certification in Mindset

This 2-day course teaches you how to deliver the results of the FourSight Thinking Profile assessment to individuals and groups.

Certification is designed for trainers, educators, HR/OD specialists, and facilitators, who want to foster collaboration, innovation, and creative problem solving skills. Watch the video.

Certified Mindset Facilitators can...  

  • Help teams leverage cognitive diversity
  • Get special discounts on FourSight profiles
  • Promote themselves as  FourSight Certified 
  • Get free ongoing training at FourSight U webinars

C E R T I F I C A T I O N   I N


FourSight Certification in Toolset
Teach people tools to help them clarify, ideate, develop and implement. This 2-day course teaches you to facilitate a 1-day “Innovation Toolset” session, which gives participants a common language for innovative problem solving. 

Certification in Toolset is designed for facilitators already certified in Mindset.
Certified Toolset Facilitators can…

  • Teach innovative problem solving 
  • Access FourSight exclusive "Innovation Toolset" training materials
  • Teach a 1-day course on innovative problem solving

Certification in Mindset
March 16-17, 2020 — Evanston, IL

June 15-16, 2020 — Buffalo, NY

Sept 22-23, 2020 — Evanston, IL


Certification in Toolset
March 18-19, 2020 — Evanston, IL

Sept 24-25, 2020 — Evanston, IL

Are you on a team? Does your team know the difference between healthy and toxic conflict?...

...Participate in FourSight research!

For his doctoral dissertation in Creative Leadership for Innovation and Change, Michael Ackerbauer is studying the forms of creative expression that can cause stress on teams. He is requesting research participants to take three self-assessments.

The assessments should require no more than 20 minutes of your time. When the results are analyzed, he expects to see very distinct behaviors that represent a cognitive need which may or may not be finding a voice during collaboration.

If you are interested in participating in this study, please submit your email address, and you will be sent the three assessment links within approximately 24 hours:

Follow us.

For more quotes like this visit our Facebook and LinkedIn pages where you can follow FourSight to view daily quotes and articles on your newsfeed. 


Give us your feedback on FourSight’s Social Media via this survey

Did you miss a newsletter? Catch up!

In 2018, FourSight undertook a year-long global study to find out why innovators face so much resistance within their organizations. This webinar reveals the study’s fascinating findings. 

 What's a Developer?
People often say they find the whole concept of “Developer” a little hard to grasp. So Developers, this article is for you.

Cognitive Profiles of Executive Leaders

The FourSight database reveals a remarkable shift in cognitive profiles as leaders move up the organizational ladder.